Showing posts with label Retail. Show all posts
Showing posts with label Retail. Show all posts

January 22, 2015

Supermarkets and large chain stores in an urban context

The images below are of grocery stores and a sporting goods store on Wilshire Boulevard in West Los Angeles and Santa Monica. The Ralphs is in LA and the other three are in Santa Monica. Each of these buildings presents itself to the public realm differently. The three Santa Monica examples, Whole Foods, Bristol Farms, and Big 5, have varying degrees of transparency from the sidewalk. My assumption is that Santa Monica requires this. Bristol Farms has a few windows and provides a sign directing customers to the entrance behind the building. Big 5 Sporting Goods at least has an entrance on the street. The Whole Foods is the best example of how to do a large format chain store that emphasizes connection to the sidewalk. The primary entrance faces Wilshire and they've placed patio dining and their florist department at the sidewalk. Excellent job. Ad kudos to the planner and residents who likely fought for this.

The Ralph's grocery store in LA is an example of how not  to do it. No entrance on the street. Not even windows. Ok, there are windows. They've got them covered with images of food, but when those images were not there the windows looked into a nothing space with blank walls. The Ralphs and Bristol Farms stores say to the many customers on foot that they would prefer they arrive by car. They say, walking along the driveway and enter from the back. The Whole Foods example proves it can be done well. It's a shame these busineses don't take advantage of the dense population nearby. Many of whom walk, or would walk, to the store if it were more hospitable to people on foot.  (See the final image below from Google maps.)